Guidlines

• Authors are invited to submit original and unpublished research papers, case studies, conceptual papers, review articles, and industry perspectives related to the conference theme and sub-themes.

Manuscript Format

• Papers must be written in English.
• Manuscripts should be prepared in MS Word (.doc/.docx) format.
• Paper length: up to 5,000–6,000 words, excluding references, tables, and figures.
• Page size: A4 with 1-inch margins on all sides.
• Font: Times New Roman, 12-point.
• Line spacing: 1.5.
• Text alignment: Justified.
• Page numbers should appear at the bottom center.

Title Page

The title page should include:

• Title of the paper
• Name(s) of the author(s)
• Institutional affiliation
• Email address of the corresponding author
• ORCID ID
• Contact number of the corresponding author

Abstract

The paper should include:

• An abstract of 200–250 words
• 4–6 keywords

Paper Structure

The manuscript should normally include:

1. Title
2. Abstract with Keywords
3. Introduction
4. Literature Review
5. Research Objectives
6. Methodology
7. Results and Discussions
8. Managerial Implications
9. Conclusion
10. Limitations and Direction for Future Research
11. References
12. Appendices (if applicable)

Referencing Style

• Authors should follow the APA 7th Edition referencing style.
• All citations in the text must appear in the reference list and vice versa.

Originality

• Papers must be original, unpublished, and not under consideration for publication elsewhere.
• Similarity Index should preferably be below 10% (excluding references and properly quoted material).
• Authors are solely responsible for ensuring academic integrity and avoiding plagiarism.

Review Process

• All submissions will undergo a double-blind peer review process.
• Papers will be evaluated based on originality, relevance, methodological rigor, theoretical contribution, practical implications, and overall quality.
• The decision of the Review Committee shall be final.

Best Paper Awards

• Best Paper Awards will be presented in selected thematic tracks based on the recommendations of the Review Committee and Session Chairs.